1. How personal information is collected
1.1. Kaffeina websites - any consumer-directed websites operated by Kaffeina, including Kaffeina owned websites and websites that we run on third party social networks such as Facebook (e.g. Facebook fan page).
1.2. Kaffeina mobile sites/apps - any consumer-directed mobile sites or applications operated by Kaffeina, including our smartphone apps (e.g., iPhone apps).
1.3. Kaffeina text messaging programs - any consumer-directed text messaging programs operated by Kaffeina which may be advertised on one of our websites or applications or in a print ad.
1.4. Hardcopy forms - including hardcopy registration cards or competition entry forms that we may collect from individuals via post, in-store demos, or other events and credit application forms for business customers (as governed by the Kaffeina Credit Reporting Policy).
1.5. Social networking sites - any personal information that we may collect when you interact with third party social networking features such as “Facebook Connect” or “Facebook Like”. These features may be integrated in our sites or applications. If you use these features, we may have the ability to obtain certain information about you from your social networking profile.
1.6. Data from third parties - Although Kaffeina generally only collects personal information directly from individuals we may obtain personal information about you from other sources such as third party data aggregators engaged to provide us with additional information about our existing consumers or from third parties with whom we may occasionally partner with to run promotions. We may also receive information about individuals when we acquire other companies, or when we consider business customer credit applications.
2. Kinds of personal information held by Kaffeina
Kaffeina only collects personal information that is necessary for one or more of its business functions. We may combine personal information that we collect via one method (e.g., a website) with personal information that we collect via another method (e.g., an offline event). We do this to get a more complete view of our consumers and customers, which, in turn, allows us to serve you better and with greater customisation. Personal information collected includes the following:
2.1. Personal contact information - any information that would allow us to personally contact you, such as your name, home or mailing address, phone number or email address.
2.2. Account login information - any information that is required for you to establish a unique account with us or for us to give you access to your specific account profile.
2.3. Demographic information - any information that describes your demographic or psychographic characteristics, such as your date of birth, age or age range, gender, geographic location (e.g., post code, city and state, mobile location), favourite products, hobbies and interests, and household or lifestyle information.
2.4. Technical computer information - any information about a computer system or other technological device that you may be using to access one of our websites or applications.
2.5. Website usage information - any information about how you use and navigate our websites and applications, including which links you click on, which pages or content you view and for how long, and other similar information and statistics about your interactions with a Kaffeina website or application (e.g., date and time of visit, which site you came from, favourite recipes and site activities, high game scores, etc.).
2.6. Consumer/Customer feedback - any information that you voluntarily share with us about your experience in using our products and services, including our websites and applications. Examples may include unsolicited comments and suggestions, testimonials, or other questions or feedback related to our products.
2.7. Consumer-generated content - any content that you create and then share with us and perhaps others, by uploading it to one of our websites or applications, including one of our Facebook sites.
2.8. Social network information - any information that is part of your profile on a third party social network (such as Facebook) and that you allow the third party social network to share with us (examples: name, email address, gender, birthday, profile picture and any other information you allow to be shared). We may use this information to match information with a social network for advertising purposes.
2.9. Payment information - any information that you use to make a purchase, such as your credit card details (cardholder name, card number, expiration date, etc.) or other forms of payment (if such are made available).
2.10. Children under 15 - Kaffeina does not knowingly collect personal information from children below the age of 15. If we discover that we’ve accidentally collected information from a child, we will remove that child’s information from our records as soon as feasibly possible. However, we may collect personal information about children below the age of 15 from the parent or custodian directly.
3. The purposes for which personal information is collected
Kaffeina may collect and use your personal information for some or all of the following purposes. Please note that not all of the uses below will be relevant to every individual.
3.1. Marketing communications - Where you have opted-into receiving marketing communications about Kaffeina we may collect and use your personal information to keep you up to date with the latest news, events, special offers and promotions of our brands as follows:
3.2. General marketing communications - to send you communications such as emails, SMS text messages and postal mailings.
3.3. Targeted advertising - to show you marketing communications on other websites, including on social media sites where you are a member (such as Facebook), by matching activities or information collected on our websites with those collected on third party sites (ie data-matching).
3.4. You can always opt-out from receiving marketing communications by following the unsubscribe instructions.
3.5. You may also visit social media sites where you are a member to explore opt-out options they may provide for targeted advertising. Please note that even if you opt-out from receiving marketing communications from us, you may still receive administrative communications from us (such as order confirmations, notifications about your account activities). You will also still see generic ads on other websites, including on social media sites where you are a member.
3.6. Account maintenance - We may collect and use your personal information to maintain your accounts with us, including administering any consumer loyalty or rewards programs that are associated with your account.
3.7. Consumer/customer service - We may collect and use your personal information to provide you with customer service, including responses to your inquiries, complaints and general feedback about our products. Customer service may be provided through various forms of communication, including via email, letter, telephone and online chat features.
3.8. Consumer engagement - We may collect and use your personal information to get you more actively engaged with our products and services (including our websites and applications), thereby increasing overall brand engagement and awareness. This mostly involves the collection, use, and publication of consumer-generated content.
3.9. Website improvement and personalisation - We may collect and use your information to improve and personalise your experience on our websites and applications. This is typically done through automated tracking technologies (such as cookies) that collect and remember certain account login information, technical information and website usage information.
3.10. Website community features - We may collect and use your personal information to give you access to website community features, including features that may allow you to upload and share recipes, pictures, videos, artwork, or other messages or content. This typically involves the collection, use, and (in some instances) public display of certain personal information.
3.11. Website viral features (e.g., friend-get-friend) - We may request and use your personal information so you can use website viral features, such as our friend-get-friend features. These features allow you to easily share certain news, product information, promotions or other content with family and friends and typically requires the collection and use of personal information (such as names and email addresses).
3.12. Order fulfilment - We may collect and use your personal information to process and ship your orders, and to inform you about the status of your orders.
3.13. Other general purposes (e.g., website security, internal research, surveys) - We may collect and use your personal information for other general business purposes, such as to maintain the day-to-day operation and security of our websites and applications and to conduct internal marketing, demographic studies and contact you for consumer research.
4. Disclosure of personal information
4.1. Kaffeina will not disclose your personal information with any third party that intends to use it for direct marketing purposes unless we have specifically informed you and you have given us specific permission to do this.
4.2. We may share your personal information with other related companies in the Kaffeina Group, including illy companies in Italy. Kaffeina may also share your personal information with other third parties, but only in the following circumstances:
4.2.1. Service Providers, Agents and Contractors
4.2.2. Partners and Joint Promotions
4.2.3. Legal requirements and business transfers
5. Data storage and security
5.1. We take all reasonable technical and organisational measures to protect the personal information we hold against loss, unauthorised access, use, modification or disclosure, and against other misuse. We will only keep your personal information for as long as it is reasonably necessary taking into consideration our need to answer queries or resolve problems, provide improved and new services and comply with legal requirements under applicable laws. This means that we may retain your personal information for a reasonable period after you stop using Kaffeina services or stop using our websites or applications. When the personal information that we collect is no longer required, we destroy or delete it in a secure manner, in accordance with best practice for document and data destruction.
6. How you may access your personal information and seek its correction
6.1. You can request access to the personal information Kaffeina holds about you by contacting the Kaffeina. If Kaffeina cannot provide access to your personal information, it will provide you with the reasons why. Depending on the nature of the request, Kaffeina may charge for providing access to your personal information, however such charge will not be excessive. If the personal information Kaffeina holds about you is inaccurate, incomplete or not up to date you may request that Kaffeina correct the information here.
6.2. Where available, you can review or update any personal information that we may have collected about you for our general website and application registration. To do this, please visit the appropriate ["Update Profile"] section(s) on our website or application.
7. How to make a complaint and how complaints will be handled
7.1. If you are concerned about a possible interference with your privacy or misuse of your personal information by Kaffeina, please contacting Kaffeina.
7.2. It is Kaffeina’s policy to handle complaints in a timely, effective, fair and consistent manner. On making a privacy complaint to Kaffeina, you will receive an acknowledgment letter or email within 5 business days. This communication will set out the name of the person responsible for handling your complaint and the expected response time to the complaint. Kaffeina endeavours to make a decision on all written complaints within 20 business days after a complaint is received. If we need more time to respond to your complaint we will notify you as to the delay, the reasons for it and seek your agreement to a longer period.