This new collection of coffee cups was designed to enhance the ultimate coffee experience, and commemorate the launch of EXPO 2015 in Milan, Italy.
The 3 gift sets dedicated to EXPO 2015 - Feeding the Planet, Energy for Life - celebrate illy's participation as the official coffee partner and sponsor of the Coffee Cluster, a large pavilion dedicated to coffee and its history, under the title 'From the Land to the Cup'. Designed by Matteo Thun
illy presents the collection officer cups EXPO, dedicated to collaboration with EXPO Milano 2015, which takes inspiration from the mascot of the event, Foody.
The Mascot of Expo Milano 2015, contains the fundamental themes of the event presenting them in a positive light, original, empathetic.
It is sincere, wise, respectful and loving healthy and good food.
Represents the community, diversity and the food is understood in its broadest sense, the source of life and energy and that is why it consists of a family of 11 elements, each with a different personality.
Gathered in a Face Unique they represent the perfect synergy between the countries of the world are called to respond with energy and positivity to the challenges of our planet nutrition posing as a real family, unique, friendly and dynamic.
The face of Foody consists of various foods, each with its own history and its characteristics, which combine to form a design that recalls the heads made by the Italian Renaissance painter Arcimboldo.